Lorna Jane Active Nation Day

Active Nation Day: The Last Sunday in September

Active Nation Day is an initiative we started in 2012, a day where we come together to reprioritise our health, wellbeing and happiness by simply getting active.

At Lorna Jane we believe wearing Activewear motivates you to be more active. Active Nation Day is an initiative we started in 2012, a day where we come together to reprioritise our health, wellbeing and happiness by simply getting active.

As global obesity and preventable disease rates continue to rise, we knew we needed to take action. We started Active Nation Day because we strongly believe that we all need to take a moment to recognise and prioritise our health, as individuals, as a community and as a nation. That’s why each year Active Nation Day is celebrated in more than 17 countries – as a day to prioritise our health and wellbeing and to be active together.


Lorna Jane clarkson

Our aim is to get people moving all around the world to show their commitment to Active Living™ because one person can make a difference, but when we move together, we can change the world!

We want you to MOVE on Active Nation Day. No matter what you’re doing, where you are or who you’re with. Ask as many people as you can to get involved because we need YOU to spread the MOVEment – put on your Activewear and be active.

Since coining the term Activewear, Lorna has spent three decades learning, evolving, listening and leading the way in product design and the normalisation of wearing Activewear everywhere.

Register your own Active Nation Day event or discover one near you: